New research · February 2026
Compensation teams’ perceptions of market pricing tools
In February 2026 we asked 234 compensation and total rewards professionals across 15 industries how they rate the market pricing platforms they use. Here’s what they told us.
- 234 respondents, mostly Director-level and senior practitioners
- Five platforms compared on satisfaction, value, support and more
- Free PDF report with every chart and the full methodology
Key findings
CompTool users are the most satisfied in the market
How CompTool compared with PayFactors, Salary.com, MarketPay and BetterComp.
- MarketPay users who would consider CompTool
- 76%
- Salary.com users who would consider CompTool
- 73%
- PayFactors users who would consider CompTool
- 65%
- Former CompTool users who would consider returning
- 86%
What else we learned
What the market told us about why people keep choosing CompTool
Satisfaction beats size
The most widely used platform averaged 7.1 out of 10. CompTool earned the highest rating of any platform: 8.0 from its current users.
The best value where price matters
99% of practitioners rated price as very or somewhat important, and more of them named CompTool the best value for money than any other platform (45 of 117).
Support people notice
CompTool received the most votes for best customer support (28 of 107), from a team of compensation professionals rather than a ticket queue.
People who know CompTool come back
86% of former CompTool users would consider returning, and 65% to 76% of MarketPay, Salary.com and PayFactors users would consider CompTool next.